How to Master Email Marketing

Discover how to unlock the true potential of email marketing with my guest, Mary Laske Bell, a dedicated professional who transitioned from a marketing and sales role in a boutique fitness franchise to becoming a email marketing expert. 

Mary’s remarkable story of resilience, overcoming professional setbacks, and navigating the challenges of COVID to find her passion for copywriting is truly inspiring. She shares her journey and emphasizes the importance of balancing creativity with technical skills to thrive in the world of email marketing.

In this episode, we’ll dive into 

• Practical strategies for small business owners looking to grow their email lists effectively through segmentation
• Engage your audience by understanding their preferences for lead magnets and content types, and 
• How allowing subscribers to self-segment can enhance engagement and retention
• How to vary the frequency and content of your emails based on client history and engagement
• The importance of tracking metrics like open rates and click rates to refine your strategy
• Creating more personalized and relevant email content

This segment offers invaluable insights for optimizing your email marketing efforts that you won’t want to miss!